The Marketing Program

Doherty Memorial High School, North High School, and South High Community School

The Marketing career pathway at North High School is a specialized area of study with a broad field of applications. Marketing students learn essential communication skills applied to business development, entrepreneurship, management, career development and employability. The curriculum integrates marketing concepts, accounting, computer applications, advertising, product selection and display, inventory management, merchandising, customer service and interpersonal skills. Students discover the world of economics, both domestic and international, and study legal issues as well as develop knowledge in finance.

Upon graduation, many students continue their education at two and four year colleges in Marketing or use Marketing as a foundation for a Business degree. With the ever-present competition of business, the employment outlook for qualified marketers is better than ever. Marketing positions can be found in every arena from the computer science industry to fashion, law, medicine, education, and retail to name a few. Students completing this program are able to seek immediate employment as prepared customer service representatives, knowledgeable retail sales associates, or financial savvy bank tellers, making North’s Marketing program a worthwhile career pathway.

Course offerings with descriptions

Marketing 1

What is Marketing?

Consumer/industrial markets

Products and services

Economic principles

Domestic/international trade

Product/service management

Pricing

Channel management

Safety

Marketing 2

Promotion

Advertising

Selling

Entrepreneurship

Customer relations

Financial responsibility/concern/analysis

Risk management

Marketing and managing a business

Safety

Cooperative Education and Internship Opportunities

All eligible students have the opportunity to participate in Cooperative Education and Internship experiences at a variety of approved learning sites across the city in their junior and/or senior year. While the requirements and specific opportunities vary from school to school, and program to program, the structured combination of classroom based education and practical work experience provides students with the skills necessary to comfortably navigate the world of work.

Career Opportunities

  • Market Researcher
  • Sales Representative
  • Marketing Specialist
  • Advertising
  • Public Relations
  • Account Assistant
  • Marketing Associate
  • Retail Sales
  • Retail Management